INTEGRA DRIVES GROWTH THROUGH DIVERSIFICATION

Despite ongoing challenges in the industry, Integra members are performing well predominantly through expansion into categories beyond general office products.

Focusing on diversification, Integra has broadened its supplier network, offering members growth opportunities across an increasing range of categories. During 2024 a host of new suppliers have been successfully introduced into the groups portfolio including Slingsby, Northwest Tea, Flashy Cactus, CTS Wholesale, Xexos and Standivarius.

Integra has seen a 20% increase in non-office product categories with workwear, PPE and furniture seeing the highest growth this year. To support its diversification programme, Integra collaborates closely with key partners to ensure members have access to standardised data, training and marketing collateral to be able to sell effectively.

Aidan McDonough, Integra’s CEO, comments “Integra is here solely to support its members. As the industry continues to evolve, independent dealers are having to adapt quickly. This is where we can help – by anticipating new trends and introducing new initiatives. We are looking forward to an exciting 2025 and all the opportunities that brings.”